The sand’s shifting for MSPs. Now, what do I mean by that? Take a look around you: Core MSP services such as support, patch, spy, spam, backup and security are being commoditized. The average customer can no longer tell the difference between the experienced MSP and the inexperienced MSP. Simply stating you’re a “trusted advisor” is no longer enough (especially when most MSPs use the same tools and technology), so where does the industry go from here? There’s a new model I’d like to introduce you to, and that’s the technology success provider (or, to shorten it up a bit, TSP).
There’s a contraction in our language we tend to lean on when times are tough. It’s a word we say out loud (or even to ourselves) when we’re feeling powerless, defeated and scared. It’s a four-letter word (with an apostrophe thrown in there for good measure) we all know well, a word we’ve used more than once to get out of our responsibilities — and that word is can’t.
The goal-setting process has been an important part of my life for over 30 years. At the 2017 TruMethods member conference, Schnizzfest, our guest speaker was Matt Michalewicz, the author of Life in Half a Second: How to Achieve Success Before It’s Too Late. Matt is an amazing speaker and a great person, and his message at the conference was very powerful. In fact, I was so moved by his presentation, I have asked all my TruMethods members to read Life in Half a Second and implement the goal pyramid process that is taught in the book.
If you want to send your MSP profits through the roof and increase your monthly recurring revenue, you should take a closer look at the fundamentals of your business. Whether you’ve been operating for 10 years or you started six months ago, there’s always room for improvement in three key areas: your business plan, your pricing strategy and your sales effort.
Is your business one of the many MSPs struggling to generate leads and close deals? Most IT service providers are stuck in a rut of mediocrity, failing to reach World Class MSP status. With such a saturated market, it’s easy to fall into this category.
Is your sales team working hard to attract new clients? From cold calls to marketing efforts, there are a number of ways to reach out to potential clients. But one of the best ways to spread the word that you’re a great MSP is through referrals.
Many MSPs are struggling to increase revenue, which leads them to tackle any and every project they can. That MSP sales approach often leads to a lot of one-time projects and a lack of financial stability.
As a business owner, your days are filled with tasks that further your mission of providing World Class IT and vCIO services to your clients. You got into business because you love doing these tasks.