TruMethods Blog

Technology Success: Should You Bring Your MSP Customers Along for the Ride?

As I’ve mentioned before, the next MSP evolution is Technology Success. Just being an MSP isn’t a competitive advantage in today’s marketplace. The MSP market has matured and reached a saturation point. To survive, you must — since you and your competitors are probably using the same technologies and tools — evolve by providing higher levels of business service to your customers.

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| Author Gary Pica, tagged in MSP, MSP process, technology success, MSP competitive advantage, MSP advice

In Times of Crisis, Your MSP Leads Are Closer Than You Think

I think we can all agree that the COVID-19 pandemic has presented MSPs with a range of new business opportunities, particularly in the cybersecurity space. Instead of trying to have conversations with prospects about why implementing enhanced security measures is essential, why not have candid discussions with business leaders you connect with on a regular basis?

You may not know this about me, but I do enjoy smoking the occasional cigar. So, during the pandemic, I decided it’d be a good idea to meet up with some friends of mine once a week to sit outside, enjoy the beautiful weather, smoke a socially distant cigar and talk shop.

At one of our more recent gatherings, I began asking questions about how the pandemic has impacted them and their businesses. We went around the circle and discussed some of the changes and pivots we had to make to keep our shops up and running. But, at some point during the conversation, we began talking about our employees and what it’s like having them work from home.

So, naturally, I started asking my friends questions about the technologies they were using, how their employees were accessing their networks, the types of security measures they put in place — and it quickly became apparent to me that all my friends had taken on additional security risks when shifting their employees to remote work.

When I asked my friends questions about how their vendors handled certain security situations or the conversations their vendors had with them around the changes made to their systems and networks to accommodate remote work, my friends moved further and further up in their seats.

Of course, they had no idea what I was talking about.

I finally ended the discussion by finding out how many employees each of them had and what each of them were spending on IT, and used price as a gap to explain why all of them had some maybe serious potential issues.

With the significant changes being made in the way we do business and the ever-evolving IT cyber threat landscape becoming increasingly complex, there are plenty of opportunities for MSPs to uncover pain in a way that business people really understand.

And, oftentimes, your leads are closer than you think. They’re usually sitting around the fire with you.

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| Author Gary Pica, tagged in MSP, msp sales, cybersecurity risk management, MSP sales tips, cybersecurity

Improve MSP Efficiency with a Support Cost Gut Check

Taking inventory of employee time is a great way to determine how employee efficiency can be improved. But even though this assessment is fairly straightforward, many MSPs avoid it. If this sounds like you, you're in luck. There’s an even easier way to determine how many seats one support resource can manage.

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| Author Gary Pica, tagged in top MSP, MSP training, world class msp, MSP profitability, packaging and pricing, reactive noise

Creating an MSP Incident Response Plan? Here’s Some Advice

The best way to ensure things go from bad to worse for your MSP clients is to not have an incident response (IR) plan in place when you’re hit with a cyberattack.

And many MSPs don’t have an IR plan to follow for one simple reason: They don’t know how to develop one. To make things easier for them, Chris Loehr, EVP of Solis Security, and Wes Spencer, CISO of Perch Security, recently joined me on a webinar to discuss what MSPs should know about IR plans.

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| Author Gary Pica, tagged in top MSP, cybersecurity risk management, MSP security, cybersecurity

How MSPs Can Avoid Extinction by Evolving

Without a doubt, the MSP space is evolving, especially with the COVID-19 pandemic still in effect. Anyone who has been in our industry for as long as I have will tell you that. The bad news is many MSPs are stuck in the past. They haven’t realized yet where our industry is or where it is heading — nor do they currently have the necessary tools, resources and mindset to survive. It’s time these MSPs come to terms with the following hard truth. They need to evolve or be left behind. 

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| Author Gary Pica, tagged in IT process, MSP processes, vCIO, technology success, reactive noise

The Secret Weapon of the vCIO Process

Is your MSP a Technology Success Practice (TSP)? A TSP understands the challenges and opportunities for building a strategic relationship with clients and focuses on the client’s success through the proactive management of technology. The vCIO role is one of the more important parts of a Technology Success Practice. The reason for this is because clients will take recommendations from someone with which they have a business value-added relationship much more easily than from someone who they see as ‘just a techie’ or ‘just a salesperson’. But the vCIO can’t do all of this on their own; they need their secret weapon, aka the Technology Alignment Manager (TAM) role.

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| Author TruMethods Member Success Advisor, Heather Caporaso, tagged in IT process, MSP processes, vCIO, technology success, reactive noise

Q&A: Why Joining an MSP Peer Group Can Help Your Business Grow

If you are looking to take your business to the next level, joining an industry peer group may be your best option. Surrounding yourself with your peers can work wonders when you’re trying to determine what to do next. But without the right framework in place, you and your peers are left looking for direction. That’s why joining a peer group with a tested curriculum is key to your success. 

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| Author Gary Pica Jr., tagged in top managed service provider, member interview, MSP advice, COVID-19, MSP peer group

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