Many MSPs are having a tough time selling in the current climate. They fear they are being insensitive by reaching out to businesses during these unprecedented times. Here’s the thing, it’s simply not true.

Change drives innovations. With all of the recent changes brought on by COVID-19, it's time for your MSP to innovate.

Nobody planned for the COVID-19 pandemic. While MSP owners didn’t get the chance to proactively prepare for the crisis itself, some are in better shape right now than others. Why is this the case? Those who are seeing success during these challenging times began implementing solid frameworks long before the COVID-19 outbreak.  

The security landscape for SMBs and MSPs has changed dramatically over the past several years.

Many MSPs aren’t cultivating enough COIs (centers of influence) to generate new business. While there are many ways to generate leads, COIs are a keystone of your warm lead generation process. 

Without a doubt, getting your MSP business through the COVID-19 pandemic is challenging for MSPs. If you can successfully protect your business, you’re going to pull through and come out a stronger business on the other side.  

I believe that every MSP owner should be part of an industry peer group. While there are several great peer groups in our space, I think ours are the best (surprise, surprise) — and we’re now doing even more. 

Now, more than ever, it's critical to make the right decisions for your business. Here’s the thing you must remember, though: Making good decisions isn’t about being smart or having a crystal ball. Instead, when you’re contemplating decisions, you must keep two critical perspectives in mind. 

Doing your job is the easy part. While many people can complete routine tasks, meet company standards and ensure customers are satisfied, they oftentimes fail at mastering their crafts. 

Over the past decade, I’ve met and worked with many business leaders whose business growth, profitability and other key metrics were not rising to the level they were hoping for. These business leaders seemed to be lost in the dark, hoping to be handed a flashlight.