Webinar: Mastering the Cybersecurity Sales Conversation

Learn a step-by-step method to crack the code on selling managed security!

As an MSP, both you and your customers are at a much higher risk of a security breach. As a result, every MSP is enhancing security tools and processes. Unfortunately, MSP’s costs related to security are rising faster than the prices they command.

How do you get customers and prospects to make the additional investment required to secure their environments and reduce their risks? TruMethods President Gary Pica and Huntress Senior Account Executive Ryan Cutler will share a step by step method to crack the code on selling managed security.

Session topics include:

  • How to develop a security stack that offers maximum value
  • How to accurately price your service offering
  • How to have the security sales conversation with prospects and your existing customers
  • Hear Gary and Ryan perform a live sales roleplay session

Every MSP needs to command higher prices in order to protect their customers from new security risks. If you are looking for the playbook on how to sell more recurring revenue at a higher price, you don’t want to miss what Gary and Ryan have to say.

Watch the Recording Today!


You’ll discover a framework to command higher prices and protect customers from new security risks.

Key guidance from
Security Experts

Strategies you can
implement immediately

A proven process to help increase MRR

The security sales conversation to have with customers


TruMethods has teamed up with Huntress to bring you this informative virtual event!


Gary Pica

President of TruMethods

Gary is a pioneer in the managed services field. His company, Dynamic Digital Services, was an “early to market” IT service provider that quickly became one of the fastest-growing MSPs in the country. Dynamic Digital Services grew into a multi-million dollar managed services practice with over 7,000 endpoints under management. Gary has discovered what works and what doesn’t. Through TruMethods, he shares key practices that have grown his business, using them to help other MSPs reach their full potential.

Ryan Cutler

Huntress Senior Account Executive

Ryan is a Sr. Account Executive at Huntress with almost a decade of software sales experience. He started his career in security software at Good Technology, selling mobile security in the Mobile Device Management space. Ryan later moved on to a role at OpenDNS selling DNS layer security and a solution many MSP’s are well aware of in Umbrella. Following the acquisition of Umbrella by Cisco, he eventually became a part of the greater Security Business Group at Cisco, selling a portfolio of products. After his years at Cisco, he made a run at it in the Customer Service Software space at Zendesk for 3 and a half years, selling software to the Enterprise, before making his way back into security at Huntress.

Ryan enjoys spending time with his family and 18 month old son, while trying to sneak in the rare round golf. He also has a bit of an obsession for all things vintage. Especially, vintage watches, clothing and furniture.


Mastering the Cybersecurity Sales Conversation