The TruMethods sales process is a framework we built from years of sales experience.  

We’ve all heard the phrase “time is money,” but when it comes to security incident responses, lost time isn’t just lost revenue — it can also mean a loss of new business, loss of existing customers, loss of critical data, and a loss of brand reputation. In fact, the inability to respond to email and other cyberattacks is resulting in billions of dollars of losses each year for affected businesses.

As a vCIO, you should always be looking to improve the strategic conversations you have with your clients to establish yourself as a true strategic partner in their business.

The National Cyber Security Alliance and the U.S. Department of Homeland Security have declared every October National Cybersecurity Awareness Month (NCSAM). But here’s the thing: When you’re in the cybersecurity space, isn’t every month “cybersecurity awareness” month? 

It’s the most wonderful time of the year: It’s selling season.  

While MSPs first starting out have a lot to learn, their chances of succeeding increase significantly if they start small and follow the TruMethods framework.

No doubt about it, the number of MSP software tools are increasing and so are their
costs. Let’s dig a little deeper into this by explaining new ways to evaluate tools, including their costs, effectiveness and results.

Business initiatives and recommendations are the key components that empower a vCIO to build a meaningful strategic roadmap for every customer — the 12 to 18 month plan that guides your business relationship with each client.

Setting landmines for your competition is not only a science, but an art. While there’s an obvious structure to the process, knowing how to bury a landmine without anyone noticing is a creative skill.   

We often confuse being busy with being productive. They’re two separate things, and they should never cross paths — even when we’re tempted to slack off a bit when the pressure is on.