‘Reframing’ Your Prospect’s Expectation of IT Support

Show prospects how your offering is different than typical IT support companies through the process of reframing.

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Join TruMethods for our monthly Virtual Sales Meeting webinar! This is a monthly webinar series for TruMethods members. Since October is Cybersecurity Awareness Month, we felt this month’s topic was an important one to share with everyone!

A key piece of the sales process we teach at TruMethods is “Reframing” your prospect’s expectation of IT support. SMB’s don’t know how to buy Managed Services so, through the process of Reframing, you can show them how your offering is different than typical IT support companies. In this webinar, we will explain how properly reframing the client’s expectations of your service affects packaging, pricing, and delivery.

With cybersecurity threats on the rise, being able to reframe your client’s understanding and expectations around security is critical. We will discuss the common pushbacks and how you can speak to each one as an MSP salesperson.

If you are struggling to reframe your client on additional security features in your MSP offering, this is the webinar for you!

Watch the Recording!


You’ll hear from a team of MSP sales experts how to change your prospect’s perception of IT support.

Expert Advice & Sales Strategies

Excellent Resources to Assist Your Sales Efforts

Learn a Proven Process

Hear from Experienced Sales Experts


Gary Pica

President of TruMethods

Gary is a pioneer in the managed services field. His company, Dynamic Digital Services, was an “early to market” IT service provider that quickly became one of the fastest-growing MSPs in the country. Dynamic Digital Services grew into a multi-million dollar managed services practice with over 7,000 endpoints under management. Gary has discovered what works and what doesn’t. Through TruMethods, he shares key practices that have grown his business, using them to help other MSPs reach their full potential.


‘Reframing’ Your Prospect’s Expectation of IT Support