3 Reasons You Need To Become Your Client's Strategic MSP Partner

| Author
TruMethods

Are you stuck in a revenue rut? Many MSPs provide great IT services, but struggle to command the high prices that World Class MSPs get. So what’s the secret to increasing your prices and driving revenue? Becoming a strategic MSP partner.

Your company has more to offer clients than responding to IT tickets. You have strategic knowledge that you could bring to the table. Facilitate your clients’ growth and increase your own value by acting as a strategic MSP partner. Explore three things that happen when you provide MSP for your clients.

1. You Foster Long-Term Relationships

Show your clients that you don’t just provide break-fix IT services. Instead, you’re a strategic MSP partner that facilitates growth. When you demonstrate your value by suggesting new software or proactively upgrading client systems to avoid downtime, your clients will recognize what you bring to the table. And through these client connections, you’ll develop lasting partnerships that bring in monthly recurring revenue.

Long-term relationships are the best way to facilitate your own growth, as well. For any business to be stable and eventually grow, it needs a steady flow of revenue and minimal client churn. Instead of providing one-time services or working on short-term projects, you want to build long-term relationships as a strategic IT service partner.

2. You Can Increase Your Prices

Many MSPs struggle to package and price their MSP services effectively. You operate in a saturated marketplace with a new MSP popping up every day, making it hard to increase your prices.

So why would a client pay more for your services when they could pay half as much for an MSP that just opened shop yesterday? Because you bring more value to the table! Sure, any MSP could address a few IT tickets each day. But not every MSP can provide their clients with the IT strategy, experience and insight that will help them grow, as you can.

When you become a strategic MSP partner, you have greater value than a vendor that just resolves IT tickets. You can charge more for your services because you provide greater value. Demonstrate that you’re a strategic partner for your clients, and you’ll justify prices higher than those of an average MSP.

3. You Can Earn More Referrals

Referrals are one of the most effective ways to get bottom-of-the-funnel leads. And when your clients are happy and trust you, they’re more likely to recommend you as an MSP partner to people in their network.

Ultimately, results get referrals. For example, when you smoothly and successfully implement a new system that’s scalable and helps your client grow, you’ll have a client that understands the value of your services. That’s a great time to ask for a referral. If you’re engaging in strategic work for your clients, they’re far more likely to pass the word along about your company.

Break the mold of simply being an IT service provider. Take steps to become a strategic MSP partner. When you do, you’ll be able to command higher prices for your services and increase your revenue.

Explore more strategies on commanding higher prices for your MSP services in this free webinar.

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TOPICS: IT services

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