The last thing you want is for your business to bestagnant. Even when there’s economic stability you should always be looking for ways to evolve your business.While this may be challenging to do during uncertain times, it’s possible if you take the right steps.
There are several ways you can evolve your business in a world of uncertainty.
Begin developing your business plan for 2021
It’s probably safe to say that you’ve adjustedyour playbook from the beginning of this year.But, believe it or not, now’s the time to begin planning for 2021, even though it may be more challenging than usual.
We don’t know what next year is going to bring. We never really do, but we’ve all been hit hard financially, mentally, and physically this year, and we’re all hoping for something better in 2021. While things are a bit chaotic right now, building a business plan for 2021 should be your number one priority.
Begin by starting with your vision, evaluating your business targets and breaking down your annual business plan into quarterly action plans.
Find a peer group and stick with it
If you’re not already in an industry peer group, consider joining one. An industry peer group can help you take your business to the next level. Sometimes it’s necessary to get out of your bubble if you’re lookingto produce different results, especially in a time of crisis.
Peer groups are a great way to learn from others in your industry and gain an outside perspective on your business hurdles.Being opento several points of view is oftentimes the first step to finding solutions to your own challenges. It’s usually difficult to identify the solution to a problem when you’re too close to it.You learn with each other and from each other in a peer group. Peer groups also hold you accountable.
There are many reliable peer groups in our industry. At TruMethods, we have the TruPeer peer group, which is designed to help MSPs grow by focusing on ongoing training in addition to traditional peer support.
What do your clients really want?
Your clients are evolving to adapt to everything that’s going on in the world today. When your clients evolve, it’s in your best interest to evolve along with them. Remember: You’re servicing them.
Understand the type of business you’re in. You are solving not only your clients’ IT problems, but also their business problems.That’s what a World Class MSP does. Whenthe needs of your clients change, what you’re delivering may need to be tweaked a bit.You must be able to adapt to their needseffortlessly and provide your clients with value and a sense of stability during an uncertain time.
If you can do both of those things, adding customers at the right price shouldn’t be a problem.
While it’s not always easy to evolve your business in a world of uncertainty, it’s necessary. Keep evolving by keeping your business plan up to date, joining a peer group and providing additional value to your clients.