One of our mottos in TruPeer is “no goose eggs.” We use the term “goose egg” to refer to a company that goes an entire quarter without adding new monthly recurring revenue sales. In other words, no new customers at the right price. Through the years, we’ve tried many...
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There is a lot of conversation about thought leadership and content marketing for managed services providers (MSPs) these days — and there’s a reason for that. As MSPs, we have an excellent opportunity to create a buyer’s journey that results in a more predictable flow of qualified leads. Becoming...
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We usually — and unfortunately — overlook mental health when running our businesses. Instead of caring for ourselves — and the mental well-being of our employees — we tend to focus more on day-to-day operations and generating new revenue streams. While this is the norm, it’s not sustainable in...
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I had a chance at DattoCon 2022 to listen to Gary Vaynerchuk. If you’re familiar with “Gary Vee,” you know he’s very popular on YouTube. I know he can be polarizing (and uses the F-word more than me), but he shared an interesting view of social media. He said...
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My dad said, “If nothing changes, then what will change?” Too often in business and life, we fool ourselves by thinking that our results will change if our intentions change. Our peer groups have a process called “The Hot Seat.” At each quarterly meeting, one business breaks down its...
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Putting all your eggs in one basket is never a good strategy. It’s always best to diversify most aspects of your business, especially your customer base. Most of us have been there before. We score a big customer and tout it as a big win, which is a significant...
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I remember when I first started training MSPs and speaking at MSP events, probably around 2008 or 2009. At that time, many IT providers were trying to change from an hourly business model to a recurring revenue model. I told people they had to get to $150 a seat....
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Marketing is still one of the top challenges managed services providers (MSPs) face today. When you’re a one-person shop, marketing sometimes falls to the wayside, as there are typically urgent matters to tackle. But if you don’t have a presence in your community, someone will. Remember: Your local community...
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There’s been a lot of talk about employee burnout recently. With the labor shortage not getting any better, employers are demanding more from their employees, which is negatively impacting employee morale and productivity. Being able to identify employee burnout and prevent it from happening in the first place can...
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For MSPs, having a talented staff and a robust suite of technology and service offerings only gets you so far—you have to let prospective customers know your company exists and what you have to offer. Regular marketing through various channels is a crucial part of getting that message out,...
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