For MSPs, having a talented staff and a robust suite of technology and service offerings only gets you so far—you have to let prospective customers know your company exists and what you have to offer. Regular marketing through various channels is a crucial part of getting that message out,...
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I want you to think back to before the pandemic began in March of 2020. How have your customers’ needs changed? What are you doing for them today that you weren’t doing then? What tools have you added to your stack? What security process and governance have you added?...
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After 20 years, we’re still talking about patching. How is that possible? Recently on The CyberCall, a weekly MSP cybersecurity podcast, we discussed common threats and breaches. An Incident Response (IR) expert said that the majority of the breaches relate back to something being unpatched. We are talking patching!...
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Sometimes, I have a false sense of security and optimism about the MSP market and its future. I forget how far along the TruMethods and The CyberCall communities are compared to what I call “the general population of MSPs.” I spoke at a local event in Philadelphia recently, where...
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We at TruMethods built a benchmarking platform for our peer group members. It looks at financial data, operational data, sales data, marketing data, and does a bunch of great calculations. We’ve added more ways to view the MSP business over time. More recently, we added some calculations to help...
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Preparing for Tax Day isn’t only a Q1 activity for World-Class MSPs. For them, it’s practically an all-year event. But unlike them, many MSPs procrastinate filing their taxes, and that’s where they can get themselves into a world of trouble. MSPs aren’t the only ones who put off doing...
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Your customer base is like a garden. It needs to be pruned, watered and cared for regularly, or it becomes overgrown and overwhelming. I recently had a conversation with an MSP struggling with profitability. They were profitable, but they weren’t profitable enough to grow and secure new customers. So,...
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By now, you’ve heard about Russia’s invasion of Ukraine. This war is being fought on multiple fronts, one of which being cyber. Russian hackers are launching an all-out assault on key Ukrainian government, banking, and infrastructure targets. Experts expect that these attacks will escalate in Europe and in the...
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In case you haven’t heard, one of the unexpected consequences of the COVID-19 pandemic and associated economic disruption has been a massive number of people quitting their jobs. Dubbed the “Great Resignation,” this mass exodus in the workforce has led to labor shortages in many sectors along with rising...
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No matter what business you’re in, you should have an attorney review your contracts. If you don’t, one small mistake could cost you millions of dollars, which, more than likely, would put you out of business. But if you don’t have an attorney, what should you look for in...
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