I’ve been thinking a lot about focus, and something at our Q1 TruMethods Peer meetings in Orlando really brought this to mind.
If you weren’t there, let me tell you — the energy at the meetings was incredible! Our survey results showed a high level of optimism for people’s businesses for 2025, and that’s great. But during these meetings, I observed a pattern I’ve seen throughout my career: Business leaders trying to accomplish too many things at once.
We’re a few months into 2025, and I’m sure you have a lot of enthusiasm for the year ahead. This is a great way to feel, especially if you’re looking to make some changes this year. Whether you’re newer to TruMethods or already making progress in your business, you want to move faster. In your excitement, you might try to fix too many things at once. While some of these issues may have existed in your business for years, thinking you can solve them all in a quarter doesn’t make sense when you step back. I’ve seen this approach lead to frustration, burnout, and — most importantly — missed opportunities for real, sustainable growth. And I don’t want to see that happen to you.
So look at your annual plan, then look at each quarter and set quarterly initiatives or rocks that move you forward. Be realistic about what you can actually get accomplished. For bigger initiatives, break it up into smaller pieces and get one done this quarter. Think of it like building a house — you need a solid foundation before you can start working on the roof. Have no more than three to five really important rocks for the quarter. Prioritize them and pick the most important thing that you will put top accountability on. This focused approach might feel slow at first, but it’s like compound interest, the results build up over time.
If growing your MSP is a top priority, be sure that activities related to new logo acquisition are among the top accountability items. This means dedicated time and resources, clear metrics, and regular check-ins on progress. Then next quarter, do the same thing. After three or four quarters, you have made a lot of progress and have learned how to unlock the power of a well-executed planning process. Then the sky’s the limit. I’ve watched countless businesses transform using this approach, turning their biggest challenges into their greatest achievements.
Remember, success isn’t about doing everything at once — it’s about doing the right things in the right order. When you master this approach, you’ll find yourself making more progress in four quarters than you previously made in years of scattered efforts.
So I’ll ask you now: What’s your ONE thing? What single initiative, if accomplished this quarter, would make the biggest impact on your business?