Now, more than ever, it's critical to make the right decisions for your business. Here’s the thing you must remember, though: Making good decisions isn’t about being smart or having a crystal ball. Instead, when you’re contemplating decisions, you must keep two critical perspectives in mind.
The first is facts. Do you have an accurate picture of your current situation?
And the second is a clear idea of your priorities. In other words, what’s most important for you and your business beyond this short-term crisis?
We recently released the Protect module in the COVID-19 track in the TruMethods training portal. The goal of this module is to help you with getting the best, most clear picture of your current situation by running you through a series of exercises. If you haven’t tested out this module yet, I suggest you move this to the top of your to-do list right now. We also help you model what-if scenarios to help you make better decisions and protect important priorities — such as your team, and what makes you more valuable and visible to customers.
Your primary objective beyond survival is to make decisions that make you a better MSP in 60 to 90 days — not worse.
There will be unprecedented opportunities for MSPs in 2020, but we must all be prepared. You must balance your current situation with the reality of things that we don't control, with an eye on being a better provider.
Some MSPs right now have great command over their businesses. They're making great decisions and have already begun to capitalize on new opportunities.
Others are making reactive decisions that are impacting the value they deliver to customers. On the other side of this crisis, they’ll have the potentially insurmountable amount of work to rebuild their capabilities while others begin to thrive. This is why my team and I are ramping up our webinars and our offline content.
Many of the things we’ve been asking you to do pre-COVID are now essential to managing your business as you move forward. You need to understand your profit margins and cost drivers at a deeper level, how to manage cash, you need to be ultra-focused on customer value, sales discipline, and, most of all, building real strategic relationships.
Does all of this sound familiar? It should.
In order to survive and thrive, some of you will have to add new processes, disciplines and capabilities — that's never easy to do. It’s even more challenging in an environment that is so dynamic, but it's possible. We at TruMethods are going to take you through each step.
The decisions you make over the next 30 to 60 days will define your company over the next two to three years. This isn't a time to look back and lament over changes you could have or should have made in the past. I think this situation has showed every business leader all the things we could have done better prior to this.
Now is a time to see your situation where you are today clearly, to gain command and make the best possible decisions today. If you can accomplish these objectives, you’ll be ahead of the game.