My dad said, “If nothing changes, then what will change?” Too often in business and life, we fool ourselves by thinking that our results will change if our intentions change. Our peer groups have a process called “The Hot Seat.” At each quarterly meeting, one business breaks down its...
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Putting all your eggs in one basket is never a good strategy. It’s always best to diversify most aspects of your business, especially your customer base. Most of us have been there before. We score a big customer and tout it as a big win, which is a significant...
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I remember when I first started training MSPs and speaking at MSP events, probably around 2008 or 2009. At that time, many IT providers were trying to change from an hourly business model to a recurring revenue model. I told people they had to get to $150 a seat....
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Marketing is still one of the top challenges managed services providers (MSPs) face today. When you’re a one-person shop, marketing sometimes falls to the wayside, as there are typically urgent matters to tackle. But if you don’t have a presence in your community, someone will. Remember: Your local community...
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There’s been a lot of talk about employee burnout recently. With the labor shortage not getting any better, employers are demanding more from their employees, which is negatively impacting employee morale and productivity. Being able to identify employee burnout and prevent it from happening in the first place can...
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For MSPs, having a talented staff and a robust suite of technology and service offerings only gets you so far—you have to let prospective customers know your company exists and what you have to offer. Regular marketing through various channels is a crucial part of getting that message out,...
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I want you to think back to before the pandemic began in March of 2020. How have your customers’ needs changed? What are you doing for them today that you weren’t doing then? What tools have you added to your stack? What security process and governance have you added?...
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After 20 years, we’re still talking about patching. How is that possible? Recently on The CyberCall, a weekly MSP cybersecurity podcast, we discussed common threats and breaches. An Incident Response (IR) expert said that the majority of the breaches relate back to something being unpatched. We are talking patching!...
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Sometimes, I have a false sense of security and optimism about the MSP market and its future. I forget how far along the TruMethods and The CyberCall communities are compared to what I call “the general population of MSPs.” I spoke at a local event in Philadelphia recently, where...
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We at TruMethods built a benchmarking platform for our peer group members. It looks at financial data, operational data, sales data, marketing data, and does a bunch of great calculations. We’ve added more ways to view the MSP business over time. More recently, we added some calculations to help...
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