I remember when I first started training MSPs and speaking at MSP events, probably around 2008 or 2009. At that time, many IT providers were trying to change from an hourly business model to a recurring revenue model. I told people they had to get to $150 a seat....
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As an MSP, your goal is to provide the most value possible to your customers. But, to put it simply, you’re in business to make money.You provide a service, and in return, your customer pays you for providing that service. When a customer doesn’t pay, that’s when there’s a problem — at least for you. One way to...
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Every business needs a competitive advantage that sets them apart. But, with so many MSPs in the industry today— and all of them offering the same basic set of services – how do you differentiate yourself? The answer is simple: Use your Super Power. Recently, TruMethods CTO Bob Penland and I held a webinar for our members...
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I always tell my children and my employees to never be afraid to fail. Failures and mistakes are the feedback we need on our way to success. Trying never to make a mistake is a sure route to mediocrity. I’ve had some success in my life because I’ve also...
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In the current economic climate, conversations around service pricing are often going to be tense and possibly even counterproductive. When an MSP receives a call asking for a quote, odds are the prospect is price shopping. MSPs that have built their pricing around the actual value they create may...
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Always focus on value when you’re pricing IT services. Don’t worry about charging too much (potential clients aren’t always looking for the cheapest option). In fact, prospects are willing to pay much higher prices if they feel like you’re delivering value to them. Eliminating price as an objection is...
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Goal setting tops the agenda in 2018 for many of you, and it should. Planning your path to success will help you achieve business objectives throughout the year. While there’s nothing wrong with sketching out the year ahead (I love planning and goal setting, to be perfectly honest), it’s...
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Building an MSP service package that differentiates your company can be difficult. With numerous ways to organize and present your services, you want to ensure you’re communicating your value to potential clients. Explore these four areas you should include when packaging your MSP services, and learn how to talk...
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If you want to send your MSP profits through the roof and increase your monthly recurring revenue, you should take a closer look at the fundamentals of your business. Whether you’ve been operating for 10 years or you started six months ago, there’s always room for improvement in three...
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How to package your services and how much to charge for them are two major issues for every business. MSPs, especially, struggle with these questions, most importantly because: The market is saturated with MSPs offering basically the same services. MSPs view low prices as a competitive advantage, so they...
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