Building an MSP service package that differentiates your company can be difficult. With numerous ways to organize and present your services, you want to ensure you’re communicating your value to potential clients.
Explore these four areas you should include when packaging your MSP services, and learn how to talk about these services in a way that demonstrates value.
Quality support is an important piece for any MSP service offering. And it’s generally what clients think of when they think of IT services. It entails both remote and on-site IT support services.
The issue MSPs face with this aspect of their IT service package is that all MSPs do this. Most MSPs, whether they’re profitable or not, close their IT tickets, which is what clients care about. Clients don’t sign on the dotted line because you promise good service, but they certainly might leave if they’re not happy with the support they receive.
To increase the value of your services, you have to find a way to differentiate yourself with the other aspects of your service offering.
Centralized services are all the cloud-based services you provide clients. They include basic automation services, hosted applications and hosted infrastructure. Similar to the support aspect of your MSP service package, all MSPs provide pretty much the same tools and technology.
Even your clients know what these technologies are now! So it’s essential that you make sure that you’re up-to-date on the latest cloud technologies.
Technology success is driven by proactive administration, your MSP Super Power and your trusted client relationships. This aspect of your MSP packaging adds value to your business, because it involves working your Super Power (your competitive advantage) into the services you provide.
It’s also the aspect of your IT service package that includes your technical standards, which you set for each client and then check regularly to maintain alignment. By aligning standards, you ensure systems are running effectively and you can detect potential problems before they occur.
For example, you could set standards regarding firewall configuration. When every client has the same firewall configuration, you know that there are no quality lapses across your client base, as long as you check the standard often to make sure it’s not out of alignment.
Technology consulting is the vCIO role you serve to your clients. This is the strategic value you provide customers, from technology planning to budgeting to strategic business relationships. With the vCIO role, you translate the IT service aspect of your MSP package and apply it to the strategic direction of your client’s company.
In the vCIO role, the strategic IT direction you provide helps your clients reach their business goals. The value your MSP offers is more than just resolving IT tickets or setting up cloud servers. You’re a strategic partner that your clients can rely on.
Make sure you have these four areas covered in your MSP service package. It is your recipe for differentiating your MSP from the other competitors in the market. And this recipe helps you increase your business success.