I always tell my children and my employees to never be afraid to fail. Failures and mistakes are the feedback we need on our way to success.
Trying never to make a mistake is a sure route to mediocrity.
I've had some success in my life because I've also had a lot of failure. We’re only judged by our successes. That's assuming you succeed. While perspective is very valuable, include a footnote: You can't keep making the same mistakes.
You have to make new mistakes. If you know that you won't make the same mistake twice, it makes failing much easier, and you won’t to avoid failure. This allows you to be more confident in your decisions and aggressive in your goals.
There are two mistakes I see MSPs making over and over again.
You’re charging too little
The first is pricing. Too many of you are still charging too little — and there's no reason for it.
Whatever you think the reason is, trust me when I say this: It's just you.
It's not the customers, the prospects, the marketplace, or the competition.
I get to see pricing for nearly 150 MSPs. I've also operated several MSPs of my own. If you don't correct this mistake, you greatly limit your success, no matter how smart you are and how hard you work. It doesn't matter how great your team or technology is. You have to make new mistakes.
You’re not running a sales-focused organization
The second mistake is lack of sales focus. I see many annual plans with sales goals, but no quarterly actions focused on changing sales results.
If adding new MRR doesn't become a top priority, you can’t expect to change results. What’s my definition of priority? It’s simple: A priority means that you spend more time and attention on it than other things that might also be important.