We change as the needs of our customers change. And for MSPs, their world has changed significantly over the past couple of years.
Some of these changes are easy for customers to understand, while others are not. It’s important to remember that your customers are dealing with and depending on more technology than ever before. More of the products they’re using are in the cloud. Your customers also have critical data on numerous platforms. There is a lot for them to digest.
While I think customers understand that their relationship and dependency on technology has changed over the past 18 months, they are still not quite sure how to manage it all — and that’s where you come in. For example, your customers may or may not understand the changing security landscape and how it affects their risk profiles. They may also not understand the concept of an assumed breach mentality. This is where you as an MSP can assist with reshaping the way your customers do business. But they are not the only ones who need to reevaluate where they are today.
How have you reacted to these changes in your business? How different is your approach today? Have you added new tools to your stack? Have you added new roles or added process to your current roles? Have you evolved your vCIO role and relationship with your customers? Do you have truly proactive roles? Which roles are responsible for all the things you need to do today that were not as critical a few years ago? How do you convey value to customers and prospects?
This is a journey for all of us.
You are all at a different point in your maturity in terms of meeting these changes than your peers. The challenge you have is that while you need to evolve your service delivery model in the coming year, the tickets, projects, pricing issues, and employee challenges still need to be managed.
As we head into 2022, develop a plan to address the needs of your customers, especially the needs they have today. Whatever your current planning and execution results are in terms of your business planning process, they need to improve for 2022.
Today you’re presented with an opportunity to move your business forward.
Are you ready to seize it?
