Sometimes, I have a false sense of security and optimism about the MSP market and its future. I forget how far along the TruMethods and The CyberCall communities are compared to what I call “the general population of MSPs.”
I spoke at a local event in Philadelphia recently, where about 50 MSPs attended. During the discussions I had with the MSPs in attendance, I became a bit concerned about the overall MSP market. They asked me the same questions about the same things I’ve been hearing for the past five years. Even worse, they pushed back and questioned things our communities have either moved on from or overcame.
If you’re a TruMethods member or a listener of The CyberCall, I feel like this creates an opportunity for you. While you may be up against some good competitors in your market today, the lion’s share of incumbents isn’t as advanced as you. As you uncover prospects, you’re going to ask them the right questions and uncover pain. Unlike your competitors, you’re going to create separation between a prospect’s current provider and you.
Take advantage of this situation.
Your understanding of this business (the way you look at it through the TruMethods framework and lens) is superior. Believe me, most MSPs still don’t have a good grasp on their costs, delivery roles, and metrics. What does that mean? You guessed it: They don’t have a great grip on their results.
So, let’s dig deep. If I were in your shoes right now, I would want to be in front of as many prospects as possible. From a marketing standpoint, think about what you can do to get in front of new people to share your story.
I think you’re going to like the results when you do that.
