One of the main reasons MSPs don’t grow is that they mistake aspirations for priorities.
Most MSP leaders want to grow their businesses, and they aspire to have new MRR at the right price. However, many do not achieve this. In our TruMethods Peer groups, we see MSP leaders who have been in business for many years and have gone entire quarters without a new customer. This is a symptom of something bigger.
If this scenario sounds familiar, then sales and marketing are not a priority to you. You aspire to have more MRR, but your priorities probably lie elsewhere. Think of it this way: if you’ve been in business for five, seven, or ten years and you’re stuck at a certain revenue level, it means that the things you prioritize are not getting you unstuck. Your days are filled with tasks that, in your mind, make the business better, but the months and years go by without fulfilling your potential.
Your priorities do not match your goals and aspirations!
Growing a business is like anything else. You have to put the right priorities in place and have enough accountability to execute them. Get a better understanding of your sales plan and track your activities for a few weeks to shine a light on what your priorities really are.
I know this is not easy. Habits are hard to break. The first step is to be honest with yourself: Are sales and marketing a priority or just an aspiration?