To be able to successfully execute your MSP sales plan for the year, your sales engine needs to be running at peak performance. If it’s not, it's probably time for a sales engine tune-up — and just like any tune-up, there’s a sales checklist to follow to ensure everything runs smoothly the remainder of the year.

Like a wheel, life goes round and round. Holding it all together is your framework, which you’ve been building up your entire life. If one spoke breaks, you weaken as a result. To keep the ride — your life journey — from getting thrown out of whack, strengthen your life’s spokes by growing and accepting.

Many MSPs are struggling with promoting themselves on social media platforms, which isn’t a surprise: Marketing has always been a top challenge for MSPs. Over the years, more and more MSPs have become interested in deploying social media strategies to increase brand awareness and generate leads for their sales teams. Before making the jump, there are some things to consider first.

Email systems are the number one target of cybercriminals, and the situation is only getting worse. Attackers are finding new ways to infiltrate email accounts and use them as a platform for launching other types of attacks.

To help explain the shift in IT provider models in the industry, late last year, I introduced the “Technology Success Provider” (TSP). This year, at Schnizzfest, I asked you to trust me by joining me on the journey to Technology Success World. If you still haven’t taken the first step to becoming a TSP, the new year is a good time to start.

Eighty percent of your MSP sales process should revolve around you assessing the results your prospects are getting today. You accomplish this by asking them technical questions, finding how much they're investing in technology and inquiring about their businesses. We do this so we can determine the best way to reframe their perspectives on technology and costs. With enough practice in reframing, you'll be overcoming sales objections and boosting your sales performance in no time.

If you still haven’t drafted your business plan for 2019, you’re a little late to the game. That being said, I’d rather you develop one late than not create one at all. To help you begin the process as quickly as possible, let’s review several key points to consider.

It’s that time of the year again. Many of us are looking back on the past year to assess it to determine what we could do better in 2019. While it’s important to take time to reflect on 2018, it’s just as important to dedicate a portion of our days to creating a business plan for 2019. If you’re unsure of where to begin, outlining a list of New Year’s resolutions is a good start — and there are some you should consider adding to your list.

With 2018 coming to a close, it’s time for TruMethods members to reflect on all they’ve learned throughout the course of the year. To make things a bit easier — especially with the holiday season upon us — I’ve culled top-performing posts from this year’s content.

Many MSPs are having issues with employee retention in today’s economy, which isn’t necessarily bad news. If you’re having a tough time finding quality employees, so are in-house IT departments. Overall, if you play your cards right, the good could outweigh the bad, but to take advantage of the market’s current conditions, you’ll need to be able to increase your employee retention rate effectively — and that’s not always easy to do.