By now, you’re wrapping up another year of selling. So, how did you do? Be honest with yourself. Did you generate new monthly recurring revenue (MRR) at the right price every month? Did you hit your quarterly sales goals? Did you diversify your customer base? How does your sales...
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The opportunity for MSPs to grow new logo sales has never been better. Our target markets have improved in every way. The sweet spots for the number of users in our target customers are rising. (Even our seat prices are increasing!) More targets willing to pay more for our...
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Most MSPs struggle with sales, specifically the ability to add new monthly recurring revenue at the right price. The root cause of MSP sales struggles is a weak go-to-market strategy. Our business model is very forgiving, right? It forgives many sins because we sell recurring revenue, and the average...
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MSPs are making cybersecurity sales harder than it needs to be. In fact, I hesitate to use the word “sales” because that is the center of the problem – customers feel like you’re trying to sell them. You shouldn’t be selling customer security enhancements or projects. Instead, you should...
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Selling is what I do best. I’ve been doing it for several decades and still get excited whenever I make a sale — no matter the size of the deal. While selling is in my blood, I realized many years ago that selling didn’t come easy for everyone, especially...
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If you’ve been a TruMethods member for a while, you’re more than likely in the process of creating your sales plan for 2022. In fact, if you’re a World Class MSP, you probably already have a plan ready to go for the new year. But if you’re new to...
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MSPs are getting creative with their sales conversations. For example, some MSPs are offering qualified prospects free risk assessments in an attempt to move their sales discussions along. While this is a potential strategic tool to use with qualified prospects, be careful making assessments a part of every sale,...
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Operating your business at the seat of your pants is a recipe for disaster, as many of us can attest firsthand. But, the same goes for running sales meetings with your salespeople. Without a well-defined structure in place, a sales meeting will produce nothing meaningful and waste everyone’s valuable...
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The goal of every MSP should be to have a list of “warm prospects” These are prospects that you know a lot about and they know something about you. You feel they are an “A” prospect that you are determined to do business with. Ultimately, you would like to...
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If you’re a TruMethods veteran, you were probably expecting this blog post any day now, but if you’re new to the TruMethods framework, this year may be your first selling season. Either way, selling season is underway, and it’s time for you to add new monthly recurring revenue (MRR) at the right price. “Selling season” is the timeframe between this week and the end...
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