You’ve heard me talk about the concept of ROL, or return on luck, over the years. I first read about the concept of return on luck in the book “Great by Choice,” where Jim Collins discusses the long-term impact of luck events, both good and bad. He found that companies had the same amount of these types of events over a...
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Finding what makes your business unique is what puts you ahead of your competitors and in a better position to generate monthly recurring revenue (MRR) at the right price. What makes an MSP stand out is its Super Power. For this Q&A, I chatted with Travis Thom, CEO of...
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Professional development shouldn’t be an afterthought in your organization. It’s something that should matter greatly to not only you, but also your managers. Developing a plan for continuing education is essential for any MSP looking to generate monthly recurring revenue (MRR) at the right price. Before developing your company’s...
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Marketing has always been an area that MSPs have struggled with (that and sales). In fact, this is the reason why many MSPs look for outside help for their marketing efforts, but oftentimes, they don’t know what to look for when evaluating marketing companies. Finding the right marketing firm...
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After we announced IT Glue’s acquisition of TruMethods, many people reached out to congratulate me. (For those of you who did, thank you.) Some even suggested that I must be proud of my accomplishment — launching, growing, and selling yet another company. While I appreciate their thoughts and understand...
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You don’t join a peer group to network with people in your industry. You join one to learn and overcome the challenges you’re facing. And the only way a peer group can help you with that is by being organized and providing you with the right content. “I was introduced to TruPeer by a colleague that is a...
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Building and maintaining a well-organized prospect database takes hard work and dedication, but over time, your salespeople will reap the benefits. But in order for them to do that, they’ll need to know where their leads are in the sales process at all times. I cannot stress enough how...
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Every business needs a competitive advantage that sets them apart. But, with so many MSPs in the industry today— and all of them offering the same basic set of services – how do you differentiate yourself? The answer is simple: Use your Super Power. Recently, TruMethods CTO Bob Penland and I held a webinar for our members...
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As you well know, I’m a big proponent of business planning. At the end of every year, I’m out in the industryenthusiasticallyencouraging MSPs to develop their business plans sooner than later. While the business planning process is fairly straightforward if you’re the sole owner of your business (especially if you’re a Trumethods member who’s been listening to...
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Joining a peer group takes a lot of courage. While being in a peer group can benefit you in many ways, the process usually isn’t for the faint of heart. Peer groups are designed to give you tough love when it’s warranted. Being open minded is key to your...
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