Filtered by Topic: 'msp-sales'

The Sales Presentation: What MSPs Should Know

While many MSPs understand where the presentation falls within the sales process, they struggle with — believe it or not  identifying when they’re presenting to clients; delivering presentationsand guiding prospects through essential decisions.   

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| Author Gary Pica, tagged in msp sales, sales

MRR Down? Re-Evaluate Your Sales Process

If your monthly recurring revenue (MRR) is down, it might be time to re-evaluate your sales process. In fact, even if your MSP’s MRR is increasing every month, you should still gauge your progress in the sales process on an ongoing basis. Then, every couple of months, re-evaluate your sales process to determine where you and your sales team can improve. If you’re unsure of where to begin, look closely at where you are as a salesperson and an individual before reviewing your sales process. 

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| Author Gary Pica, tagged in msp sales, MRR, sales

What MSPs Should Know About Social Media Marketing

Many MSPs are struggling with promoting themselves on social media platforms, which isn’t a surprise: Marketing has always been a top challenge for MSPs. Over the years, more and more MSPs have become interested in deploying social media strategies to increase brand awareness and generate leads for their sales teams. Before making the jump, there are some things to consider first.

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| Author Sam Lieberman, tagged in msp sales, marketing

MSP Sales: What You Should Know About Reframing

Eighty percent of your MSP sales process should revolve around you assessing the results your prospects are getting today. You accomplish this by asking them technical questions, finding how much they're investing in technology and inquiring about their businesses. We do this so we can determine the best way to reframe their perspectives on technology and costs. With enough practice in reframing, you'll be overcoming sales objections and boosting your sales performance in no time.

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| Author Gary Pica, tagged in msp sales, sales

Does Your Outside Salesperson Struggle With Decision Making?

When it comes to selling the value of the Technology Success Process to prospects, we stress to TruMethods members the importance of simplifying the sales process. Remember: Simplicity equals success. Over-complicating the sales process by focusing on the bottom of the value stack — pricing, technical issues, etc. — negatively impacts your bottom line. Sounds simple enough to understand, right? Well, there’s an obstacle MSP owners face when attempting to develop and implement a simple sales process: their outside salespeople.

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| Author Gary Pica, tagged in sales coaching, msp sales, sales

Keep Your Simple Shovel Nearby At All Times

The key to closing more MSP sales is keeping the process simple. Unbeknownst to us, we oftentimes complicate the sales process by focusing on the bottom of the value stack, where our competitors are — competing over pricing, technical issues and other out-of-date talking points. If you’re not currently closing as much business as you should, you might need to be hit upside the head with what we call the “simple shovel.”  

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| Author Gary Pica, tagged in msp sales

Why Do MSP Salespeople Fail?

It’s no secret: I’ve hired, managed and worked beside salespeople for more than 30 years. In every industry, I’ve seen salespeople fail for numerous reasons, but the percentage of salespeople I’ve watched fail or fall short of expectations in our industry is much higher that in any other market I’ve worked in — and I think I know why.

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| Author Gary Pica, tagged in sales coaching, msp sales

Inside Sales Hiring: What You Should Consider

Many MSPs are unfamiliar with the inside sales role, which makes hiring someone for the post a bit more difficult than other sales positions. While you don't have to be an expert on the inside sales role, you should still know what to expect from an inside salesperson and how to evaluate an inside sales candidate during the interviewing process.

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| Author Gary Pica, tagged in sales coaching, msp sales

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