Cut technology roadmap creation time by 50% As a vCIO, creating client-facing roadmaps with prioritized technology gaps should be a breeze. It is the best way to show your clients how you are managing their IT infrastructure and what gets their buy-in on new services to ensure undisrupted operations....
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There is a lot of conversation about thought leadership and content marketing for managed services providers (MSPs) these days — and there’s a reason for that. As MSPs, we have an excellent opportunity to create a buyer’s journey that results in a more predictable flow of qualified leads. Becoming...
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We usually — and unfortunately — overlook mental health when running our businesses. Instead of caring for ourselves — and the mental well-being of our employees — we tend to focus more on day-to-day operations and generating new revenue streams. While this is the norm, it’s not sustainable in...
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I had a chance at DattoCon 2022 to listen to Gary Vaynerchuk. If you’re familiar with “Gary Vee,” you know he’s very popular on YouTube. I know he can be polarizing (and uses the F-word more than me), but he shared an interesting view of social media. He said...
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I talked to around 100 MSPs at DattoCon this year and learned a lot about the state of our industry. While the good news is that some MSPs are seeing the opportunity in our space and capitalizing on it, the bad news is that many MSP leaders either don’t...
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My dad said, “If nothing changes, then what will change?” Too often in business and life, we fool ourselves by thinking that our results will change if our intentions change. Our peer groups have a process called “The Hot Seat.” At each quarterly meeting, one business breaks down its...
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The opportunity for MSPs to grow new logo sales has never been better. Our target markets have improved in every way. The sweet spots for the number of users in our target customers are rising. (Even our seat prices are increasing!) More targets willing to pay more for our...
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To be honest, the best time to join an MSP peer group was 10 years ago, but here’s the good news — today is the second-best time to join a peer group! There’s only so much you can do sitting in your office. If you want to increase your...
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Business email compromise (BEC) attacks are some of the costliest cybercrimes companies face now. In BEC attacks, criminals impersonate a legitimate email account and use it to send messages that appear to come from a known source. For example, they may send an invoice with an updated mailing address,...
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Let’s talk about profitability. For many MSP leaders, profitability is an elusive goal — and, sometimes, it’s not even a goal. I meet MSPs every month that have been in business for several years and have never had annual profitability above 12 to 14 percent after a true owner...
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