TruMethods Blog

MSP Sales: What You Should Know About Reframing

Eighty percent of your MSP sales process should revolve around you assessing the results your prospects are getting today. You accomplish this by asking them technical questions, finding how much they're investing in technology and inquiring about their businesses. We do this so we can determine the best way to reframe their perspectives on technology and costs. With enough practice in reframing, you'll be overcoming sales objections and boosting your sales performance in no time.

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| Author Gary Pica, tagged in msp sales, sales

5 New Year's Resolutions For IT Providers In 2019

It’s that time of the year again. Many of us are looking back on the past year to assess it to determine what we could do better in 2019. While it’s important to take time to reflect on 2018, it’s just as important to dedicate a portion of our days to creating a business plan for 2019. If you’re unsure of where to begin, outlining a list of New Year’s resolutions is a good start — and there are some you should consider adding to your list.

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| Author Gary Pica, tagged in world class msp, msp operations, technology success

How To Retain Top Talent

Many MSPs are having issues with employee retention in today’s economy, which isn’t necessarily bad news. If you’re having a tough time finding quality employees, so are in-house IT departments. Overall, if you play your cards right, the good could outweigh the bad, but to take advantage of the market’s current conditions, you’ll need to be able to increase your employee retention rate effectively — and that’s not always easy to do.

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| Author Gary Pica, tagged in top managed service provider, MSP training, MSP processes

Does Your Outside Salesperson Struggle With Decision Making?

When it comes to selling the value of the Technology Success Process to prospects, we stress to TruMethods members the importance of simplifying the sales process. Remember: Simplicity equals success. Over-complicating the sales process by focusing on the bottom of the value stack — pricing, technical issues, etc. — negatively impacts your bottom line. Sounds simple enough to understand, right? Well, there’s an obstacle MSP owners face when attempting to develop and implement a simple sales process: their outside salespeople.

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| Author Gary Pica, tagged in sales coaching, msp sales, sales

How To Evaluate Your vCIOs

We at TruMethods encourage all our members to track and measure the results of each service delivery area. While many TruMethods members understand what we’re asking for them to measure when it comes to the majority of service delivery areas, there’s typically a misunderstanding when it comes to evaluating vCIOs — but that stops today.

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| Author Gary Pica, tagged in vCIO, strategic relationships

Keep Your Simple Shovel Nearby At All Times

The key to closing more MSP sales is keeping the process simple. Unbeknownst to us, we oftentimes complicate the sales process by focusing on the bottom of the value stack, where our competitors are — competing over pricing, technical issues and other out-of-date talking points. If you’re not currently closing as much business as you should, you might need to be hit upside the head with what we call the “simple shovel.”  

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| Author Gary Pica, tagged in msp sales

Why Do MSP Salespeople Fail?

It’s no secret: I’ve hired, managed and worked beside salespeople for more than 30 years. In every industry, I’ve seen salespeople fail for numerous reasons, but the percentage of salespeople I’ve watched fail or fall short of expectations in our industry is much higher that in any other market I’ve worked in — and I think I know why.

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| Author Gary Pica, tagged in sales coaching, msp sales

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