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Are You Maintaining the Essence of TAM During the COVID-19 Pandemic?

Every service delivery role has had to adapt during the COVID-19 pandemic, and the Technology Alignment Manager (TAM) is no different. The TAM (previously known as Net Admin) provides knowledge of the customer’s technology to the vCIO so a proper review of a customer’s IT environment can be completed....

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It’s Selling Season, And It May Be Your MSP’s Most Successful One Yet!

If you‘ve been around TruMethods for more than a year, you know what time of year it is: It’s selling season.  Selling season is the time between September and the end of the year when the conditions are especially good for adding new MRR at the right price. Business leaders during this period are evaluating people, reviewing processes, and assessing  vendors...

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MSP Compliance is a Turbo Rocket Sled to Technology Alignment

I recently wrote a blog post titled “Why Regulations are a Good Thing for Technology Service Providers“. The concept was simple: regulations and compliance benefit Technology Services Providers. Customers providing products and services within their industry usually have compliance requirements like protecting credit card information. Most business owners are...

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MSP Sales: ‘No’ is the Sweetest Sound You’ll Ever Hear

An initial meeting with a prospect doesn’t have to be unpredictable.(In fact, it shouldn’t be.)The process of “setting the stage“during the initial conversation with a prospectincreases the likelihood of you being able to control the discussion from the onset, includinggetting the prospect to tell you no, which, believe it or not, isn’t necessarily always a bad thing. Most people avoid saying...

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Is Your MSP Using FUD or Being a Fearmonger? There’s a Difference

When it comes to MSP sales, who doesn’t like a little FUD? Many sales methodologies were founded in FUD (fear, uncertainty and doubt). Certainly, selling IT services today offers a big opportunity for MSPs and their vendors to create fear, uncertainty and doubt. Now more than ever, MSPs rely...

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