Top 10 Most Popular Blog Posts of 2020

MSP Standards, Best Practices, and Frameworks. Oh My!

With myITemplates, instead of having to manually add standards, MSPs can select standards templates from the standards library in our myITprocess software.In one of our recent member meetings, we mentioned a large list of templates available in myITprocess by the end of 2020 through the myITemplates repository. The list helps fill gaps in several industries that lack or are under-represented.

Assume Breach

By now, you’ve read all about Russia’s hack on the U.S. It’s a huge deal for a variety of reasons, many of which are technical in nature, but while the technical details of Russia’s latest cyberattack are important, the hack itself should be a reminder to MSPs everywhere: assume breach.

MSP Compliance and Resources

Creating templates from scratch is definitely hard work. First, you have to find the source material and ensure it is accurate. Next, you have to try and find a copy that is easy to transfer to myITprocess (TruMethods‘ software framework built specifically for vCIOs). Finally, you have to perform the work of export/import or copy and paste it into a spreadsheet. The process is time-consuming — and in some cases — not worth the effort.

The Power of Long-Term Net Worth Goals

When I ask MSPs to share their business goals, they often reply with their revenue or sales goals. “We’re at two million today, but we want to hit 2.8 million in two years,” they say. When I ask individuals about their financial goals, they often share their income goals. “I make $60,000 today, and in so many years, I’d like to make $100,000,” they say. But here’s the thing: Setting business and personal goals is nearly impossible if your net worth goals aren’t clear.

Selling in A Pandemic: Top Sales Topics for MSPs to Review

Despite this year’s challenges, many of us have weathered the storm, but here’s something to remember: There are more obstacles ahead. Now is not the time to get complacent. Remain vigilant. Before heading into the new year, review some of the sales topics we covered on the TruMethods blog this year.

Top 8 MSP Cybersecurity Blog Posts to Read Before 2021

As you know, cybersecurity attacks are on the rise. In fact, there have been 4,000 cyberattacks a day since the COVID-19 pandemic, according to MonsterCloud. Ensuring your clients and their systems and networks are protected from cybercriminals should be one of your top priorities in 2021. We’ve covered many cybersecurity topics this year on the TruMethods blog. Take some time this month to review them before heading into the new year.

Preparing for Your 2021 MSP Business Plan: Vision, Purpose, Values

Reevaluating your company’s vision, purpose and values before developing your MSP business plan for 2021 is key. Now is also the best time to assess how you can become a better version of yourself and what that foray into personal development could potentially do to help you with putting your business in a better position for 2021.

Creating an MSP Incident Response Plan? Here’s Some Advice

Many MSPs don’t have an IR plan to follow for one simple reason: They don’t know how to develop one. To make things easier for them, Chris Loehr, EVP of Solis Security, and Wes Spencer, CISO of Perch Security, recently joined me on a webinar to discuss what MSPs should know about IR plans. Here are some of the tips Chris gave during our webinar on developing an MSP Incident Response plan.

5 Things MSPs Should be Doing Now to Drive Revenue and Protect Customers

As we make plans for the first quarter of 2021, there appears to be no end in sight for the ongoing economic and political uncertainty that has plagued businesses since March. The cold weather on the way may further exacerbate the COVID-19 pandemic, with cases rising in some regions where the worst seemed to be over. Your MSP clients may continue to struggle both with falling revenues and the challenges of remote work. Here are five things MSPs should do now to keep their businesses healthy heading into the new year.

Keep Your MSP Customers Compliant with myITemplates

Compliance is top of mind for many MSPs in today’s business climate. While there are industry standards for MSPs to comply with, there are also technology standards for them to consider. What if I told you there’s an efficient way to ensure your clients comply with both?

Is Your Biggest Customer Holding You Back?

Posted on January 14, 2021April 5, 2023 | Author Gary Pica

Sometimes your largest customers aren’t always your best customers. While your largest customers may be paying yours bills and then some, they may also be hurting your margins. Look carefully at what your customers are costing you.

An MSP typically has a couple of large accounts. Combined, these customers are usually 20-30 percent of an MSP’s revenue; however, they’re also oftentimes 40 percent of the noise you deal with daily. In other words, they take up most of your time, and because of that, they’re cutting into your gross margins. In the long term, that’s a problem.

But since these accounts are generating a good portion of your revenue, you feel like you can’t let them go. You can’t live with them, but you also can’t live without them. This oftentimes holds an MSP back from doing the right thing. And that’s letting them go.

Sometimes you need to fire a customer. Sure, it’s easier said than done, but it shouldn’t be that way. Here’s the thing: Ideally, you should be able to operate your business without your largest customers. If you’re unable to do that today, then put a plan in place to change that tomorrow.

This usually means adding new revenue at the right price (something we at TruMethods talk about often). See if there are ways to increase the margin on your current or future customers. This could mean increasing prices, tightening the edges of the agreement or changing your approach. Every situation is different. What works in one instance may not work in another.

You can save the relationship if you think it’s worth saving. Sometimes it’s possible to help your customer hire someone else to manage the day-to-day noise, while you provide alignment, vCIO and centralized services. In some cases, your customer spends about the same amount on IT and your margins go up dramatically. It’s a win-win scenario.

As a rule, be sure you’re careful about adding any new customers that are more than five percent of recurring revenue. You get yourself into trouble when a single customer is keeping your lights on. When a customer has that much control, you can’t make good business decisions.

5 Service Delivery Topics You May Have Missed in 2020

Posted on January 12, 2021April 5, 2023 | Author Gary Pica

We’ve always stressed the importance of Service Delivery areas communicating with one another. While each area has its own responsibilities, in order for you to service your customersefficiently and effectively, everyone needs to be in sync. We’ve seen the importance of this during the coronavirus crisis and learned many lessons as a result.

Throughout the year, we’ve published a number of blogs on Service Deliveryand how it has evolved during the COVID-19 pandemic.Below are blog posts you should read in the beginning of 2021.

Why TAM and vCIO Communication is Beneficial in MSPs

While it’s important for all roles in an MSP to communicate with each other, the Technology Alignment Manager (TAM) and Virtual Chief Information Officer (vCIO) need to have very clear communication.They should be having meetings at regular intervals to discuss the Technology Success process regarding their shared clients for a variety of reasons.

Are You a Proactive vCIO, Reactive vCIO, or Just a vCO?

Being a truly proactive vCIO takes more than making a few basic recommendations about software renewals or hardware refreshes.A proactive vCIO provides high-level strategic advice to clients through the technical alignment process. How do you do this? You align your client’s technologies against your standards. Some examples of standards are legal and compliance requirements, security requirements, industry requirements, or business-specific requirements.

The COVID-19 Impact on MSP Delivery Areas

Every business is broken down into different sections.Every cog in the machine needs to work properly in order for the whole to be more than the sum of its parts. The MSP world is no exception, and every aspect of the system can be broken down into even smaller systems.The service desk in particular can be difficult to divide. Who does what?What is important to have its own department?

Are You Maintaining the Essence of TAM During the COVID-19 Pandemic?

Every service delivery role has had to adapt during the COVID-19 pandemic, and the Technology Alignment Manager (TAM) is no different.The TAM (previously known as Net Admin) provides knowledge of the customer’s technology to the vCIO so a proper review of a customer’s IT environment can be completed. If you’re a TAM, have you been maintaining the essence of your role during the COVID-19 pandemic?

Are You Fulfilling the Essence of Your MSP Role?

Are you really doing everything in the scope of your position for your MSP’s customer? In the TAM and vCIOroles in particular, doing every facet of the role is incredibly important for the TruMethods model to work as well as it can.Luckily, what each of these roles do can easily fit on one graphic representation.

A Look Back: Top 6 Conversations with TruMethods Members in 2020

Posted on January 7, 2021April 5, 2023 | Author Gary Pica Jr

2020 was a rough year for everybody, but despite its many challenges, TruMethods members have weathered the storm. They’ve learned to adapt, and they’re now better businesspeople because of it.

There are a few reasons why TruMethods members are better off today than their peers: They’re involved in peer groups, implementing standards, processes, and frameworks, and looking beyond.

Even though I speak with TruMethods members every day, a few notable conversations come to mind. Throughout the year, I published them on the TruMethods blog, and I think they’re worth revisiting in the new year.

TruMethods Member Q&A: Fitting myITprocess in with Your Day-to-Day Business Activities

There are plenty of ways for you to fit the myITprocess software in with your day-to-day business activities; however, you must first determine what works best for you and your clients. During our one-on-one discussion, Tiffani Childress, senior client partner at DataVizion, a Lincoln, Nebraska-based MSP and TruMethods member, explained how she fits myITprocess in with her day-to-day business activities, how customers have responded to the Strategic Roadmap available in myITprocess and how she’s “looking beyond.”

TruMethods Member Q&A: How MSPs Can “Look Beyond”

While the COVID-19 pandemic has the world upside down, things are eventually going to get better, and when they do, MSPs must be ready to capitalize. That’s why being able to “look beyond” is key. Rob Baker, director of professional services at Da-Com Corporation, a Columbia, MO-based MSP, provided me with insight on how myITprocess fits in with his business activities, how he’s improved the vCIO process during the COVID-19 pandemic and what he’s doing to look beyond.

Q&A: Why Joining an MSP Peer Group Can Help Your Business Grow

If you’re looking to take your business to the next level, joining an industry peer group may be your best option. Surrounding yourself with your peers can work wonders when you’re trying to determine what to do next. But without the right framework in place, you and your peers are left looking for direction. That’s why joining a peer group with a tested curriculum is key to your success as a small business owner. During a conversation, Danny Carlson, EVP of Platinum Systems, a Kenosha, WI-based IT services and managed cloud solutions provider, revealed why he decided to join TruMethods peer group (TruPeer), stressed the importance of MSPs joining peer groups, and also shared how his business has benefited from TruPeer.

Q&A: Why Peer Groups Hold MSPs Accountable

Holding yourself accountable for your outcomes isn’t easy. But when you get together with a group of like-minded individuals, anything is possible. Matt Fabela, president at People 1st, a San Francisco-based MSP, spoke to me about how his company has grown since joining the TruPeer, how peer groups can be beneficial to MSPs and why MSPs in peer groups have a competitive advantage in their respective markets.

A Conversation with Kirk Lesser, President of Renascence IT Consulting

Nobody planned for the COVID-19 pandemic. While MSP owners didn’t get the chance to proactively prepare for the crisis itself, some are in better shape right now than others. Why is this the case? MSPs succeeding during these challenging times began implementing solid frameworks long before the COVID-19 outbreak. Kirk Lesser, founder and president of Renascence IT Consulting, found the found the time amid the height of the pandemic to provide his thoughts on how the industry has evolved, what he’s taken away from myITprocess and give his perspective on where the MSP space is heading.

A Conversation with Jeremie J. Mailloux, vCIO at itWORKS! Inc.

Someone who’s been benefiting from the TruMethods framework is Jeremie J. Mailloux, vCIO at itWORKS! Inc., a West Barnstable, MA-based MSP, which launched more than 20 years ago. Before becoming a TruMethods member, Mailloux had been struggling with managing and following through with processes, a challenge he knew he needed to overcome to move on to the next level. I caught up with him to learn more about how the TruMethods process has changed the way his company operates.

The MSP Value Proposition

Posted on January 5, 2021April 5, 2023 | Author TruMethods

Building a solid technology portfolio is essential for a successful MSP, but having a good lineup of products and services is just one part of fortifying client relationships, attracting new business and remaining competitive. MSPs have to establish a unique position in a crowded marketplace, and communicating their value is a critical component of meeting their business goals.

To win new business and maintain margins, MSPs have to offer a value that their clients can’t get from other providers. If they’re doing a good job, it’s likely their clients may even be taking their efforts for granted because things are, generally, running smoothly. MSPs need a simple, easy-to-communicate value proposition to clarify why existing and new clients should spend money with them. That value proposition also needs to be communicated regularly.

How can they do all these things? Barracuda has a new eBook, The MSP’s Guide to Demonstrating Value to Customers, that can help.

A successful MSP adds value to their customers’ businesses beyond simply installing applications or hardware. But value is a subjective and multi-faceted commodity. To demonstrate value clearly to clients, MSPs need to treat every customer relationship as a partnership and establish regular communications about the value being provided through regular reporting and meetings.

According to the eBook, “MSPs have an opportunity to show their value at every turn. The secret is to incorporate value-driven best practices into your service model, so that along with every service ticket, customer call, and problem solved, there’s an intent to communicate to the customer that the work performed adds value to their business.”

Include the right services. MSPs need to add value beyond the traditional upkeep services. By providing technology and services that help ensure operational uptime and productivity, the client will see the MSP as an integral part of their business, not just a third-party resource.

To that end, the scope of services should include remote monitoring and management (RMM), security, cloud hosting, disaster recovery and more. Those services also need to be backed by excellent response times.

Sell value, not services. Having a suitable package of services is just the first step. Those services should not be sold as commodities but as a means to an end:

Sell uptime.
Sell reliability.
Sell the ability to withstand an outage or prevent a data breach.

In other words, the sales pitch should focus on the results the solutions provide, not the solutions themselves, and those results should be framed within the context of the needs of the specific customer you’re talking to.

Leverage regular reporting to demonstrate value. Reports provide information, insight, and visualization of the client’s network state and the work the MSP has accomplished. Those reports should be explained to the client and provide insights into actual value not just a list of tasks completed.

Stay on top of customer goals and needs. As companies grow, their technology requirements have to adjust, and the MSP should adjust with them. Ensure the services and solutions provided still match their goals, and if not, find a way to continue showing value by adjusting or expanding those solutions. Adding value is not just a one-time event. If the MSP fails to monitor the evolving needs of clients, they risk a critical misalignment. Schedule regular meetings with customers to review their goals and challenges and engage in partner-building activities around their evolving needs.

Establish value-centric service level agreements. Instead of focusing on response times and coverage, the SLA should include content that can help educate the customer about how to best gauge performance within the context of value.

A successful MSP establishes partnerships with clients and demonstrates their work’s value to help grow and maintain their businesses. Client relationships cannot be strictly transactional — those types of arrangements can quickly fall prey to competitors with lower prices or flashier products. Communicating regularly with customers so that the MSP can appropriately address their needs (and show value) will ensure long client relationships and a more successful business.

You can download the eBook here.

Michael Mowder is the Senior Director of Global Partner Success for Barracuda MSP, a provider of security and data protection solutions for managed services providers, where he is responsible for the partner journey from on-boarding, to implementation, through professional services and finally, renewal.

Assume Breach

Posted on December 29, 2020April 5, 2023 | Author Gary Pica

The tool the malicious actors used to perpetrate such a widespread attack was SolarWinds Orion, a platform familiar to those of us in the IT channel. Now, in response to the breach, I heard one MSP say, “Could you imagine if this had happened to ConnectWise Automate, VSA by Kaseya or SolarWinds N-Central?” But that is simply the wrong question.

MSPs shouldn’t be asking, “What if this happens?” Instead, they should be asking, “What happens when this happens to one of our core systems?” It’s when rather than if. This leads to the concept of “assume breach,” which you’re probably already familiar with, but it’s worth reviewing.

Most MSPs have evolved their security posture by starting with protection and adding detection. The assume breach approach means starting with ‘respond’ and ‘recover’. Another term for this is cyber resilience.

You may have participated in our incident response (IR) tabletop session that we had several months ago. It was an eye-opening experience for many people. What was one of the biggest takeaways? Developing your security posture with an assumed breach mentality will reduce risk for you and your customers. It is also a great way to talk to your customers and prospects as less mature MSPs focus more on protection.

If you’re interested in more of our security webinars, you can visit the TruMethods Resource Center to review our previous webinars on this topic. We are also hoping to get together with a bunch of partners in the new year to bring you some valuable content and tips on keeping your business secure in 2021.

But for now, when it comes to potential breaches, I want you to think about when not if.

MSP Standards, Best Practices, and Frameworks. Oh My!

Posted on December 22, 2020April 5, 2023 | Author TruMethods Standards

With myITemplates, instead of having to manually add standards, MSPs can select standards templates from the standards library in our myITprocess software. In one of our recent member meetings, we mentioned a large list of templates available in myITprocess by the end of 2020 through the myITemplates repository. The list helps fill gaps in several industries that lack or are under-represented. This list is below.

Statutory, Regulatory, Contractual, and Best Practices Frameworks

US NY Department of Financial Services 23 NYCRR 500
US NIST Privacy Framework v1.0
US NY SHIELD Act
US NERC CIP-002 through CIP-014 Revision 6
US NIST 800-171 rev 2
US California Consumer Privacy Act (CCPA)
US IRS Publication 4557 – Safeguarding Taxpayer Data
US Gramm-Leach-Bliley Act (GLBA)
US Federal Financial Institutions Examination Council (FFIEC)
US Criminal Justice Information Services (CJIS) v5.8
Health Industry Cybersecurity Practices for Small/Medium/Large Health Care Organizations
EU GDPR
UK Cyber Essentials v2.0

TruMethods Original Templates

Default Template May 2020
MSP Cybersecurity Fast-track
MSP Cybersecurity Overdrive

A majority of the new compliance templates use mappings from the Secure Controls Framework. This free tool supports mapping frameworks and regulations to each other to cut down repeated work. For instance, a customer that must follow the NY SHIELD Act may already be compliant if following other regulatory requirements (e.g., HIPAA, 23 NYCRR 500).

For anyone who missed the MSP Cybersecurity Jumpstart template, you can read more about it at this link. The Fast-track and Overdrive templates refer to the Health Industry Cybersecurity Practices for Small/Medium/Large Health Care Organizations, respectively. It is a continuation of securing and creating a cybersecurity program for your MSP. Default Template May 2020 is the latest update to the pre-packaged standards with myITprocess. Currently, new members receive these by default, but now anyone can access them from myITemplates.

Benefits of the latest Default Template:

Shortened to 150 questions to meet our recommended maximum of standards per client.
Reconfigures the sections to be more relevant in a current and post-COVID environment.
Concentrates less on the basics like hardware and software and more on security, data backup, and business continuity.
Merged multiple questions using the AND operator; some items are dependent on alignment.

You can find these additional templates in myITemplates by the end of the year!

MSP Compliance and Resources

Posted on December 17, 2020April 5, 2023 | Author TruMethods Standards

Creating templates from scratch is definitely hard work. First, you have to find the source material and ensure it is accurate. Next, you have to try and find a copy that is easy to transfer to myITprocess (TruMethods’ software framework built specifically for vCIOs). Finally, you have to perform the work of export/import or copy and paste it into a spreadsheet. The process is time-consuming—and in some cases—not worth the effort.

Over the course of my tenure at TruMethods, I have stumbled across tools and resources for creating templates or for research. Some I use more often than others, but they each give a sense of understanding for the topic you want to transition into myITprocess.

The compilation below is not an exhaustive list. However, the resources below have a higher frequency of use and worth their weight in gold.

Secure Controls Framework

From the website: The SCF is designed to empower organizations to design, implement and manage both cybersecurity and privacy principles to address strategic, operational and tactical guidance. It is far more than building for compliance – we know that if you build-in security and privacy principles, complying with statutory, regulatory and contractual obligations will come naturally.

My take: The SCF is a very invaluable tool for mapping statutory, regulatory, contractual, and industry-leading best practices to various frameworks. The site has a built-in tool that allows a user to select their requirements and map them to other requirements. These benefit organizations attempting to follow specific standards while helping to understand the process.

Cyber Security Evaluation Tool (CSET®)

From the website: The Cyber Security Evaluation Tool (CSET®) provides a systematic, disciplined, and repeatable approach for evaluating an organization’s security posture. CSET is a desktop software tool that guides asset owners and operators through a step-by-step process to evaluate industrial control system (ICS) and information technology (IT) network security practices. Users can evaluate their own cybersecurity stance using many recognized government and industry standards and recommendations.

My take: The CSET tool is very useful when trying to see regulations in a format that is more readable than a document or spreadsheet provided by the regulatory authority. CSET is a stand-alone application and provides web-based access to the tool. The interface is quite like myITprocess, allowing a user to perform an assessment, flag, and comment on questions, and export the results to a spreadsheet. The downside is that the Cybersecurity & Infrastructure Security Agency (CISA) does not update it as frequently as I would like so some newer frameworks are not available yet.

CIS Workbench

From the website: Everything we do at CIS is community-driven. Bring your IT expertise to CIS WorkBench, where you can network and collaborate with cybersecurity professionals around the world. Register now to help draft configuration recommendations for the CIS Benchmarks, submit tickets, and discuss best practices for securing a wide range of technologies.

My take: CIS Workbench is a great tool for evaluating the web- and PDF-based CIS Benchmarks. CIS and, in some cases the manufacturer of the software or hardware, curate these benchmarks to provide best practices for configuring, monitoring, and maintaining these products. If you do not mind copy and paste, the Workbench web format makes it a bit easier to move into myITprocess.

SANS Security Policy Templates

From the website: In collaboration with information security subject-matter experts and leaders who volunteered their security policy know-how and time, SANS has developed and posted here a set of security policy templates for your use. To contribute your expertise to this project, or to report any issues you find with these free templates, contact us at policies@sans.org.

My take: These SANS policy templates are great for MSPs that need to document policies in writing and are unsure where to start. The templates provide clear language that the customer would understand. A benefit of using these templates is your ability to create your own based on these layouts in the future.

The Power of Long-Term Net Worth Goals

Posted on December 15, 2020April 5, 2023 | Author Gary Pica

For an MSP, your revenue goal should always be relative and related to profit goals. For example, “We’re two million at 12 percent net profit, and we want to be 2.8 million at 20 percent.” It’s profit that measures your return on investment as an MSP, not revenue.

Also, as an MSP, profit is the primary driver of valuations. Not all businesses are this way. If you’re a software company, for example, your growth rate and gross profit have more of an impact on your valuation. So, be sure that profit, both total and percentage of revenue, are part of your goals.

Now, let’s talk about personal financial goals that apply to everyone. It’s critical that you set net worth goals as well as income goals. Your career and business choices should be in the context of your long-term net worth goals. Everyone’s goals, time horizons and starting points are different, but the power of net worth goals is the same.

Here’s an example of a common decision that you would make differently based on your situation. Let’s say you’re buying a new home. How much money should you put down for the down payment? What mortgage term should you get? Do you pay cash?

One person may say, “I’m going to put more money down and have a shorter term on my loan and pay more per month because I know I need to or want to own my home in 10 years to reach my goals.” Someone else might say, “I can put that money to better use in their business or in as an investment, so I’ll mortgage the most I can at the longest term.”

In my life, I’ve made both of these decisions at different times. Based on the situation I was in, my net worth goals guided me. I mentioned this concept of net worth a few months ago, but I feel like this is a great time of year to set or reset net worth goals the same way that vision and values provide perspective that inform a business plan. Net worth goals provide guardrails from a personal perspective.

Now, many people don’t stick with the concepts I discussed in this article because they don’t immediately change your life. Even though they manifest over time, the returns are life changing.

Selling in A Pandemic: Top Sales Topics for MSPs to Review

Posted on December 10, 2020April 5, 2023 | Author Gary Pica

We’ve shared a first together: Selling during a global pandemic.

It hasn’t been easy, has it? When the pandemic first hit, we were heading into uncharted waters. To some extent, we still don’t know what lies ahead, but we’ve been doing everything possible to prepare, especially when it comes to selling more at the right price.

Despite the challenges brought on by the pandemic, many of us have weathered the storm, but here’s something to remember:There are moreobstacles ahead. Now is not the time to get complacent.

Remain vigilant.

Take some time to review some of the sales topics we covered on the TruMethods blog since the start of the pandemic.

It’s Selling Season, and It May Be Your MSP’s Most Successful One Yet!

Selling season is the time between September and the end of the year when the conditions are especially good for adding new MRR at the right price. Business leaders during this period are evaluating people, reviewing processes, and assessing vendors to ensure they finish the remainder of the year strong and prepare accordingly for the following one. We’ve watched many of you achieve your sales goal this year during a pandemic. But there’s something special about the psychology of this time of year, as business leaders turn their attention to the end of the year and start thinking about 2021.

Setting the Stage in MSP Sales: ‘No’ is the Sweetest Sound You’ll Ever Hear

An initial meeting with a prospect doesn’t have to be unpredictable.(In fact, it shouldn’t be.)The process of “setting the stage” during the initial conversation with a prospect increases the likelihood of you being able to control the discussion from the onset, including getting the prospect to tell you no, which, believe it or not, isn’t necessarily always a bad thing.

Priced to Sell

In the current economic climate, conversations around service pricing are often going to be tense and possibly even counterproductive.When an MSP receives a call asking for a quote, odds are the prospect is price shopping. MSPs that have built their pricing around the actual value they create may not fare well in a price-only comparison.

Reevaluating Your MSP Sales Process: What’s on Your Preflight Checklist?

Many MSPs obsess too much over what they should say or do during sales appointments that they often forget about one of the most significant steps of the sales process — the preflight checklist.

In Times of Crisis, Your MSP Leads Are Closer Than You Think

I think we can all agree that the COVID-19 pandemic has presented MSPs with a range of new business opportunities, particularly in the cybersecurity space. Instead of trying to have conversations with prospects about why implementing enhanced security measures is essential, why not have candid discussions with business leaders you connect with on a regular basis?

Is Now the Right Time for MSPs to Sell to Prospects? You Bet

Many MSPs are having a tough time selling in the current climate. They fear they are being insensitive by reaching out to businesses during these unprecedented times. Here’s the thing, it’s simply not true.

MSP Sales Advice: Who Are Your Centers of Influence?

Many MSPs aren’t cultivating enough COIs (centers of influence) to generate new business. While there are many ways to generate leads, COIs are a keystone of your warm lead generation process.

Read and reread the blog posts above if you want to cultivate better leads, generate more MRR and stay ahead of your competitors in the new year.

Category: TruMethods Blog